Why Was the Choco Taco Discontinued?ĭespite the product’s apparent success for almost 4 decades, Klondike decided to halt Choco Taco production in 2022. Taco Bell restaurants also added the Choco Taco to their menu. Several variations were introduced such as a cookies-and-cream Choco Taco. New packaging was also added to rebrand the product. Unilever enhanced the Choco Taco in 1999 by using a crispy shell. Another subsidiary, GB Glace, sold the product in Sweden. For example, Unilever, through its subsidiary Algida, sold the Choco Taco in Italy, which it was named Winner Taco. The Choco Taco was also sold and marketed in Europe. Good Humor-Breyers promoted them as “America’s coolest taco.” It was marketed as “The Best Ice Cream Taco” under the Klondike brand. 13 years later, it found its way into groceries and supermarkets. The product was first sold commercially in 1984, becoming a top seller at convenience stores and vending trucks. Senior Vice President of the Jack and Jill Ice Cream Company Alan Drazen conceptualized the Choco Taco in 1983. Related Reading: 225+ Unforgettable Ice Cream Shop Advertising Slogans and Captions Eventually, this coating was replaced with a crispy chocolate shell, creating a hard, crunchy chocolate shell. After garnishing the waffle with peanuts, a milk chocolate coating is poured on top. Reduced-fat vanilla ice cream and fudge fill up the waffle shell. The dessert got its name because the folded round waffle resembles a taco shell.
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