![]() Publisher-provided audiences by up to 3X on conversion rate, click-through rate, and cost-per-click efficiency. PCH Audiences is PCH’s equivalent to that, but for any approved marketer.Įarly tests showed that audiences outperformed other The 54 million most valuable Prime members. Imagine allowing Amazon, an ecommerce company, to target PCH has used data profiling, segmentation, and data-driven marketing for decades with a focus on privacy. “We aggregated over 5,000 signals to create audience roll-ups that align to segments brands want to buy,” PCH - a company that dates back to 1953 - uses anonymized tokens to protect the identity of members, who always have the ability to opt out of that token process, he said.Īctivate PCH audiences through all major programmatic exchanges. Please use one of the methods here to Contact Us or click here to visit our FAQ site for answers to all your questions, 24/7 All Media Related Inquiries: Need assistance with a news story Please visit the News & Press tab above for assistance or email us at. “Consumers are given the ability to opt out of data sharing, and all personally identifiable information is secured in our central 'data bunker'.' “In designing the program, we have been privacy-centric to assure that member data is gathered in a transparent andįully compliant manner,” he says. Masterson says the process meets compliance guidelines.ĭevelopers at the company have spent a lot of time addressing privacy. On PCH’s digital entertainment and commerce properties,” says Bill Masterson, president of PCH Media. “PCH identifies active spenders as those who are most likely to convert based on their past purchase activity Properties, but now it is available across all leading buying platforms. This audience was previously only accessible on PCH’s owned-and-operated It includes highly active spenders who consume and take action online. Likely to be in their prime earning years. ![]() The data focuses on characteristics of heads of households who are more The feature allows brands to reach consumers wherever they are across the open web. 23, 2019 (GLOBE NEWSWIRE) - Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the. PCH Audiences provides marketers with direct access to these registered and known users through almost any direct or programmatic buyingĬhannel that marketers use today. Purchase, interest, vehicle, and lifestyle segments. This includes permissioned age, gender and address data as well as household, Then the company aligned them in terms of how brands target users across the web. PCH isolated the 54 million users who are most likely to buy, click, convert and share data and packaged them into hundreds In PCH’s free-to-play and chance-to-win experiences. The offering is made possible through PCH Media.Īudience segments - which leverage the company’s nearly 70 years of expertise in data - are built from signals collected about the 170 million people who have participated He holds BS in Business Administration/Marketing Concentration from the State University of New York at Buffalo.Publishers Clearing House (PCH), a digital entertainment and commerce destination, recently launched PCH Audiences. Todd and was named as one of Advertising Age’s Top 100 Marketers earlier in his career. Involved in business development across all channels, Todd led the integration and implementation of the company’s first digital media acquisition (Blingo – now PCH Search&Win), and more recently is a key player in the expansion of. He’s perhaps best known for creating an advertising icon – “The Publishers Clearing House Prize Patrol” – and as a member of this team has appeared on numerous TV programs. During his career that began here in 1985, he has been credited with numerous creative and market breakthroughs including direct mail offers, the development of “winning moment” TV advertising, “live on TV” prize award events, and successful online promotions. Todd is always looking for the next “big idea” that will take PCH to new heights. ![]() As Senior Vice President of Creative, Todd leads a team of over 80 creative professionals and is responsible for the overall creative development and execution of the company’s promotional strategy, offline direct mail programs, online businesses, television advertising and public relations. ![]()
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